Consumers are savvy, with a wealth of information at their fingertips. That matters to us.Īnd in a saturated market, where businesses offer the same products and services, something beyond price, value and brand will be the key differentiator. Our customers, customers’ customers and colleagues can make us feel inspired or proud about our company through the way we act and behave, but equally feel bad when we don’t do the right thing. Beyond making money, why do we exist? What’s our ‘raison d’être’? How is our organisation contributing to a higher purpose in society at large? As humans we are sociable beings who seek to feel that we add value to people’s lives, not just plugging away in a vacuum to service an organisation’s bank balance. It’s more about Purpose: why we are here. The principle of this is that what inspires people is not just your brand, product and service, and the attributes and benefits of these. He also does an excellent Ted Talk on the subject If you haven’t a clue what I’m talking about, take a look at this picture which articulates it pretty well. We subscribe heavily here at The Storytellers to Simon Sinek’s ‘Golden Circle’. How great leaders inspire action: start with ‘Why’
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